1. Think about it. To show you what I’m saying better, let’s say you have some regulars named Tom and his wife Marisa and they come in every 6 weeks for their haircuts and every other haircut Marisa gets a color.
You charge $25 for Tom and $35 for Marisa, then $40 for her color. This means every 6 weeks you make $60, not including tip from them and every other time you make $100 – because of the hair color. I got this by dividing 52 weeks in a year by 6 weeks equals 8.67. I then multiplied 8.67 by $60; which means you make $520 from just their haircuts annually. To add in the color she gets every other week you multiply 4.335 (half of the 8.67) by $40, which equals approximately $173. Your annual income from this couple is approximately $693.Let’s say you start giving them a trim instead of a haircut. They may have wanted this all along, but they like you too much to say anything. Giving them a trim instead of a haircut forces them to come in every 4 weeks now instead of 6 weeks. Let’s look at your raise now: 52 weeks divided by 4 equals 13, which means $60 times 13 equals $780!!! Wow look at this raise - already you have an extra $260 per year you are making! Now when we add in Marisa’s color – which you know she needed more often. We divide the 13 annual haircuts in half which equals 6.5 times a year Marisa should come in for her $40 hair color. This equals $260 added to the haircuts you are making $1040 a year from just this couple. That is a raise of $347 or approximately an extra $29 per month increase in your pay!!
Now I know you have more customers that that. What if you gave everyone a trim? Just think how much happier they would be? They wouldn’t have to fight with their cowlicks for two weeks every time they get a haircut because you were giving them ‘their moneys worth’. They would look forward to seeing you because they are thinking what a great job you are doing because they don’t have to fight with their hair anymore!|
Just for arguments sake lets say you have twenty customers, that you charge $25 per haircut, that you are giving trims to and they are coming in every 4 weeks now instead of 6. You were making $500 every 6 weeks and $4335 annually. So those 20 customers are coming in every 4 weeks and your annual income from just them has increased to $6500. This increases your annual income by $2165 or an extra $180 per month. This is not including the increase in tips you should by getting by doing a better job. So when are you going to start giving trims instead of hair cuts?









